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In an era where digital transformation is no longer a buzzword but a business necessity, the demand for skilled digital marketers has skyrocketed. Whether it’s building brand awareness, driving conversions, or delivering tailored customer experiences, companies need digital experts who can lead campaigns and strategies with confidence.
Recognising this evolving landscape, the Technological University of the Shannon (TUS) offers a dynamic and practical Master of Science (MSc) in Digital Marketing—a program designed to equip students with both the mindset and skillset required to thrive in today’s digital economy.
From real-world projects and interactive classes to advanced modules in data analytics, AI, and strategic marketing, the MSc in Digital Marketing at TUS prepares students to become adaptable, industry-ready professionals in just one year.
• Program Name: MSc in Digital Marketing
• Duration: 1 year (Full-time)
• Location: Limerick
• Mode of Learning: Practical, project-based
• Start Date: September
• Tuition Fees: €14,500 for international students
• IELTS Requirement: Minimum 6.5 overall and 6.0 in each section
Unlike many traditional business degrees that rely heavily on theoretical assessments and final exams, TUS takes a hands-on, applied learning approach. The course structure encourages real-world engagement, with students being assessed through group projects, client-facing consultancy work, presentations, and research-based assignments. No stressful final exams. Just deep, practical learning.
Additionally, small class sizes ensure that every student receives individual attention and guidance from expert faculty members—many of whom bring years of professional digital marketing experience to the classroom.
The program is divided into two semesters, followed by an elective in either a dissertation or consultancy project. Each semester builds on foundational concepts while introducing advanced strategies and technologies used by marketers today.
1. Digital Marketing Strategy
Gain a bird’s eye view of how to structure and manage effective digital campaigns. You’ll learn how to identify target markets, set KPIs, plan campaign timelines, and evaluate results. Think beyond the ad copy—this is where strategy meets execution.
2. Digital Marketing Analytics and Visualisation
Master the tools and techniques used to track performance, segment audiences, and make data-driven decisions. You’ll dive into platforms like Google Analytics, Data Studio, and other reporting tools that are now indispensable for marketers.
3. Organic and Paid Search Strategy
Understand how to boost online visibility through Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising. This module teaches both the art and science of ranking on search engines and running ads that convert.
4. Social Media Marketing, Digital Advertising, and Artificial Intelligence
Learn how platforms like Instagram, TikTok, LinkedIn, and YouTube can be used for brand storytelling and sales. This module also introduces AI tools and their growing role in campaign automation, audience targeting, and personalisation.
5. Social Media Law and Regulation
From GDPR to copyright and ethical advertising, this module explores the legal frameworks governing digital marketing practices. You’ll leave with a solid understanding of how to market ethically and stay compliant with global standards.
6. Digital Design and E-commerce
This module introduces the principles of user-centric design, conversion-focused landing pages, and online store management. Learn what makes users click, browse, and buy—then apply those insights to build high-performing digital platforms.
• Dissertation (Elective)
Conduct in-depth academic research on a topic that aligns with your interests and career goals. This is ideal for those planning to pursue further studies or specialisations.
• Digital Consultancy Project (Elective)
Work on a live brief from a real company and offer digital marketing solutions based on market research, data analysis, and strategic planning. A perfect option for those wanting hands-on experience and portfolio-worthy results.
TUS maintains a balanced and inclusive admissions process, welcoming applicants from various academic and professional backgrounds.
To be eligible, applicants must have:
1. Academic Qualifications
• A minimum of a 2.2 honours bachelor’s degree (Level 8) in a cognate discipline such as business, marketing, media, or technology.
• Non-cognate degree holders can also apply if they have relevant experience. These candidates are assessed through a Recognition of Prior Learning (RPL) portfolio, which evaluates real-world skills and learning outcomes.
2. English Language Proficiency
• For non-native English speakers, an IELTS score of 6.5 (with no band below 6.0) or equivalent is required.
3. Interview (Optional but Recommended)
Some applicants may be called for an interview to assess their suitability and motivation for the program.
Graduates from the MSc in Digital Marketing program are job-ready from day one. Thanks to the project-led structure of the course, students graduate with portfolios, client experience, and a strong command of digital tools—all of which employers love.
Common job roles include:
• Digital Content Manager
Create and manage compelling content strategies across multiple platforms.
• PPC & SEO Specialist
Design campaigns that drive organic and paid traffic, manage bidding strategies, and measure ROI.
• Digital Marketing Executive
Oversee multi-channel campaigns, liaise with agencies, and manage ad budgets.
• Social Media Strategist
Build brand presence, manage community engagement, and analyse performance data.
• E-commerce Manager
Operate online retail platforms, streamline user experiences, and improve conversion rates.
• Global Digital Strategist
Develop large-scale marketing strategies that span markets, languages, and demographics.
Graduates have gone on to work in advertising agencies, e-commerce startups, tech companies, tourism boards, and international corporations.
Several features make TUS stand out from the crowd, especially for students interested in digital careers.
1. Modern, Practical Teaching
Lectures are interactive, and assessments are project-based. You’ll build campaigns, write reports, interpret data, and pitch ideas—just like in a real job.
2. Industry Connections
TUS partners with Irish and international businesses for its consultancy projects. These partnerships give students exposure to real marketing challenges and networking opportunities.
3. Research Opportunities
Interested in innovation or academic research? TUS offers access to research centres and funding support for those who want to explore digital trends in depth.
4. International Student Support
With personalised academic advice, job search guidance, and cultural integration programs, TUS ensures international students settle in smoothly and thrive both inside and outside the classroom.
5. Cost of Living and Value for Money
Located in the Midlands, TUS’s cost of living is significantly lower than cities like Dublin or Galway. Rent, groceries, and transport are more affordable, allowing students to get more value from their study abroad experience.
The MSc in Digital Marketing at TUS is more than just a degree—it’s a stepping stone to a global career in the digital world. With a curriculum built around industry needs, hands-on projects, and strong employer ties, the program offers everything a future digital marketer needs to succeed.
If you’re looking for a course that blends academic rigour with practical skills—and doesn’t break the bank—this might just be your perfect fit.
